I turn complex products into clear experiences from Figma to live code.

Challenge

Planning a group trip is chaos, options scattered across Skyscanner, Booking, Airbnb and WhatsApp, and no easy way to compare and decide together.

Process

Desk research, netnography, interviews and a survey; personas, empathy maps, journeys, benchmarking and MoSCoW; sitemap, wireframes, UI kit and a hi-fi prototype.

Outcome

TripSync, save links, turn them into cards, classify, vote and set a group budget. 94% onboarding success in testing; users found it useful, simple and different.

Challenge

Too many platforms and endless catalogues turn culture into decision fatigue, FOMO and autopilot watching. The problem isn't access, it's how to choose and enjoy.

Process

Design Sprint: sprint questions, three user profiles, and an opportunity framed around choosing by mood, energy and available time instead of impersonal algorithms.

Outcome

MODO, you log mood + energy + time and get a short, intentional recommendation. Tested with 18 users: 100% task success and 81% found it very easy.

Challenge

A coastal guesthouse site with low contrast, weak hierarchy and an inconsistent experience across devices, hard to read and to navigate.

Process

A quick UX audit surfaced the issues; I redesigned around WCAG 2.1 AA, contrast, type scale, structure and navigation, with a Before/After comparison.

Outcome

A warmer, more readable and accessible experience: clearer hierarchy, simpler navigation and a layout that truly adapts across devices.

Challenge

A master's brief: reduce cognitive overload at work using AI across the Google ecosystem, notifications, meetings and scattered information.

Process

Group Design Thinking with a survey (n=50): insights on notification fatigue and cognitive overload, then a MoSCoW-prioritised dashboard concept.

Outcome

A centralised AI dashboard concept, compact assistant, smart prioritisation and data visualisation, designed to lighten the daily digital load.